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Blue building with a yellow and black awning displaying 'Ride Direct' branding.

About us

Trusted powersports parts for every road and every trail.

Mission & values

Ride Direct is Prestonsburg, Kentucky’s go-to destination for ATV, UTV, and motorcycle enthusiasts. We stock one of the largest selections of tires, wheels, and accessories in the region, all backed by a massive online inventory that makes finding the perfect part fast and easy. Whether you’re hitting the trails, working the farm, or tearing up the pavement, Ride Direct has the quality products and local know-how to keep you rolling strong. Stop by our Prestonsburg location or shop our huge website anytime — we’re here to fuel your ride.

From essential replacements like tires, filters and brakes to performance upgrades like cams, alloys, and exhaust systems, we bring together a wide selection of products under one roof. Every part we feature has been chosen with care, so you can shop with confidence knowing you’re getting quality that lasts.

  • Quality first

    We carefully select every part we carry to ensure it meets high standards of durability and performance. From everyday replacements to premium upgrades, you’ll only find products we’d use on our own vehicles.

  • Expertise you can trust

    With years of experience in tuning and maintenance, our team knows what works and what doesn’t. We put that knowledge to work by helping you choose the right parts for your specific vehicle and driving needs.

  • Fast & reliable shipping

    We understand that every day off the road or trail is a day too many. That’s why we prioritize quick processing and dependable delivery, so your parts arrive when you need them most.

  • Customer-first service

    Great parts deserve great support. Our friendly team is here to answer questions, provide guidance, and make sure your entire experience—from browsing to installation—is smooth and stress-free.

Driven by passion

Behind the store are a few lifelong powersports enthusiasts who turned their passion into a business. What started as weekends spent in the garage, tuning engines and upgrading rides, grew into a vision for a place where riders and drivers could easily find reliable wheels, tires and parts without the guesswork.

Together, we bring years of hands-on experience, a shared love for performance, and a commitment to helping other folks get the most out of their vehicles.

Where passion meets performance

Our shop is more than just a place to store tools and parts, it’s where ideas turn into results. Every upgrade, every installation, and every test we’ve done here has helped us understand what people really need.

It’s this hands-on experience that guides the products we choose and the service we provide.

Ready for your next upgrade?

From essential replacements to performance parts, we’ve got everything you need to keep your ride running at its best. Browse our full catalog and find the perfect fit for your ATV, UTV, Motorcycle and Golf Cart.

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